How's it going?
Hi! I’m Nina
A Melbourne-based designer creating strategic Squarespace websites that help small businesses show up confidently online, the way they already do in person.
I believe good design should bring clarity, not add noise.
I work with business owners who want a website that feels polished, and genuinely theirs, without the overwhelm of figuring it all out alone.
WHAT GUIDES MY WORK
With experience across website design, packaging, editorial and digital design, I bring a practical eye for layout, hierarchy, usability and detail to every project.
Many small business owners come to the website process with scattered notes, half-written copy and a sense that their current site no longer reflects the quality of their work. My role is to help bring those pieces together into something clear, cohesive and useful.
The goal is not just a website that looks good. It is a website that helps people understand your business, trust what you offer and feel ready to take the next step.
The Process
01
Discovery
Submit your enquiry. Your project details help me understand what you need, what stage you are at, and whether I am the right fit for the project.
02
Plan, prep & design
Once booked, you’ll complete a brand and content questionnaire. I’ll use this to plan the site structure, design direction, and what needs to be ready before design begins.
03
Feedback & refinement
I’ll design the website and send it through for review. You’ll provide consolidated feedback, and I’ll refine the site based on the agreed changes.
04
Wrap-up & launch
Once approved, I’ll finalise any last details. We'll test site functionality, connect third-party integrations (if needed), run final checklists, and launch your site. 🎊
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I’m not naturally someone who wants to be everywhere online all the time. I prefer to keep parts of my life private, especially how easy it is nowadays for your personal information to be gathered and taken with just a few clicks.
But I also understand that showing up online helps people find, understand and trust your work, so I’m interested in doing that in a way that feels true to me and mentally manageable.
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I’m drawn to design that feels calm, considered and easy to understand. Not overly loud, not trying too hard, but still thoughtful, polished and purposeful.
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I work quietly and intentionally. I like clear steps, thoughtful decisions and giving clients a process that feels steady rather than rushed or overwhelming.
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A good website should help people understand who you are, what you offer and why they can trust you. It should make things feel clearer, not more complicated.
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I enjoy working with people who care and understand their goals for the business. They don’t necessarily want to be loud or flashy, but something professional, clear and well put together, but still grounded and true to them.
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As a Vietnamese living in Melbourne, it has shaped the way I notice detail, culture, communication and different ways of doing business. I embrace designs that feel practical, thoughtful, and personal, rather than what’s trending.
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Well, a lot to be honest.
But the short answer, I choose to embrace the positive side of it. I consider the agent as an assistant who helps lighten my workload and streamline my process.
For example, as a website designer, I can understand coding better and faster within seconds/minutes, not hours on multiple websites searching for the one answer.
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Living in Melbourne has eventually turned me into a coffee ‘snob’, or my much preferred version – ‘know what I want in my cup of coffee.’ Haha!
I’d like to experiment with simplifying familiar recipes. I want to see how far I can go without completely changing the flavour profile.
Bún Bò Huế is my all-time favourite comfort food. To me, it’s much better than the overrated Phở ;]