Thru Studio
Thru Studio is a Melbourne florist studio based in Heathmont, creating seasonal flowers for weddings, celebrations, and everyday moments. Leda, the creative founder, starts with people and the moment they are in, and creates something that feels right for it. Each arrangement is shaped from there, with care and intention.
BRAND FEEL
Warm • Thoughtful • Grounded
DURATION
5 weeks
The Brief
Thru Studio needed a brand and website that felt warm, natural and emotionally connected—without feeling overly delicate or traditional. The identity had to support flowers for weddings, celebrations, grief and everyday gestures, while leaving room for the business to grow into future creative services such as art therapy.
⎯The goal was to create a visual direction that felt personal, calm and flexible enough to move beyond florals while still holding onto Thru’s warmth, thoughtfulness and emotional connection.
The Execution
Thru Studio’s identity was created with a simple, light and typography-led approach. Instead of relying heavily on decorative floral motifs, the brand uses clean type, soft spacing and a soft, earthy colour palette to create calm, clarity and warmth.
The website builds on this direction with a clear structure for bouquet delivery, wedding enquiries, workshops and future services. Together, the brand and website create a flexible foundation that can grow from florals into a wider creative practice, including art therapy.
KEY DESIGN DECISIONS
-
Kept the brand simple and flexible without leaning too heavily on floral illustrations.
-
Built the identity and website to support florals, workshops and possible future creative services.
-
Used calm spacing, earthy tones and clear layouts to make the website feel gentle but easy to navigate.
✺ IN THEIR WORDS
‟
Within weeks of launching, I'd already received 4 wedding enquiries with 2 locked in for late this year and early next year.
“Before working together, my biggest frustration was not knowing how to position myself or communicate what made my business truly unique. My personality wasn't coming through, which made it harder to attract clients who genuinely align with my values.
The results have been really encouraging. Within weeks of launching, I'd already received 4 wedding enquiries with 2 locked in for late this year and early next year. But what's been most meaningful is the quality of those conversations. Clients arrive already understanding that floristry is seasonal and that flowers can't always match an inspiration photo exactly. They're giving me more creative freedom because the website does the explaining before we even speak.
Nina genuinely invests time in understanding your business: your vision, your goals, the story behind your brand. It's never just about making something that looks pretty. She maps out the entire process with a clear timeline so you always know what's coming next. If you want someone who takes your business seriously and treats it like it matters, she's the one.”